Competitive Strategies Case Study

Wahaha in 2004

OR

Abstract:
From a humble beginning as a school run store in 1987, Hangzhou Wahaha established itself as a major food and beverage enterprise in China. Despite fierce competition from international soft drink giants such as Coke and Pepsi, Wahaha held its own stand in the domestic market. The case discusses in detail, the growth strategies adopted by Wahaha to penetrate the domestic Chinese market while highlighting the efforts taken by its founder, Mr. Zong Qinghou in establishing the company.

Pedagogical Objectives:

• To understand the Food and Beverage industry of China
• Growth of Wahaha and its competition with large players like Pepsi and Coke

Keywords : Hangzhou; Wahaha; Zong; Competitive Strategies Case Study; Coke; Future cola; Danone; Sun Tsu

Contents : 
The Path to Success
Tackling competition
Zong’s strategy, Wahaha’s strength